THE BRIEF

Education Cubed supported Kingston University in producing a comprehensive suite of 28 course-specific videos designed to support student recruitment and course consideration. The brief focused on delivering high quality, brand aligned video content that would clearly communicate course value while engaging prospective students at a critical decision-making stage.

THE STRATEGY

We delivered an end-to-end production solution, managing the full process from initial treatment and creative approach through to filming, editing, and final delivery. All content was developed in line with Kingston University’s brand guidelines to ensure consistency, credibility, and seamless integration across existing marketing channels.

Each course video was carefully structured to balance clarity and engagement providing informative, course-specific detail while maintaining pace and visual interest to hold audience attention. Final outputs were supplied in multiple formats, ensuring flexibility and optimisation across platforms and touchpoints.

WHY IT WORKS

This approach delivered scalable, high impact content that supports both awareness and conversion. By combining clear information with engaging storytelling and consistent branding, the project supports informed decision making and positions Kingston University’s courses as accessible, compelling, and relevant. The result is a robust video asset library that continues to deliver value across recruitment cycles and digital platforms.