It’s Not X, It’s Y: how LLMs are obscuring a simple psychological truth
There’s a sentence shape that has become so common in brand copy that it’s losing its distinction. Which …
How to plan a university shoot that delivers more than nice footage
A successful shoot is never just lights, cameras and a perfectly timed “Action.” Behind every polished film, standout …
Taking the pain out of creating great campaign creative
Because yes, a good media plan matters. Obviously. But what you put in it matters so much more. There …
If not the ‘attention economy’, then…? How to tell your story in a way that’s worth your reader’s time
As a copywriter, a fundamental question guiding my approach is: how do you tell a compelling story in today’s …
University branding in the age of AI search: a copywriter’s perspective’
What if the disruption promised by AI search is also a prompt to return to the fundamentals of …
Not Another Blog Post: Curating A Conference
It’s been a few weeks since we closed Not Another HE Conference 2025 and we’re still on a …
DARING TO BE DIFFERENT: HARNESSING INSIGHT TO IMPROVE FINANCIAL AID PACKAGES FOR STUDENTS
As Project Manager in the Creative Services & Insights team, I have the rewarding role of working with …
EMBRACING CHANGE
Remember days long ago when it was positively heinous to be a university caught in Clearing? And, if …
WELLBEING AT EDUCATION CUBED
What is World Wellbeing Week? This week is the fifth annual World Wellbeing Week, this awareness week celebrates …
Unlocking Alternative Paid Media Channels for the Higher Education Sector
Brands and content creators are increasingly expanding their online presence across various platforms. They have been actively promoting …