Google just showed us the future of Search
For two decades, entire university marketing strategies have been built around understanding what prospective students search for, how …
THE AGENCY INDUSTRY JUST GOT HANDED A P45 BY SUNDAR PICHAI
AI Mode now has over one billion monthly users. Queries are doubling every quarter. The new Intelligent Search …
How Universities Should Actually Be Targeting Parents in Paid Media
(The Student Room – TSR Matters blog). That alone tells you everything you need to know about their …
Why Creative Matters More Than Ever for Universities Running Meta Ads in 2026
Meta is constantly changing. In Higher Education, universities have had to adjust to new restrictions on targeting people …
Navigating Labour’s Higher Education Policy Shifts: Potential impacts for Marketing colleagues
Labour’s recent announcements on higher education and skills point to some of the most significant sector changes in …
Clearing & Confirmation: Evolving Landscape with Enduring Principles
Here are some words of insight ahead of Clearing, shaped by this year’s standout data – with thanks …
How International Student Recruitment Has Evolved: A Reflection 8 Years On
Becoming an international student is rarely a straightforward journey. From choosing the right university and hunting for scholarships …
Not Another Blog Post: Curating A Conference
It’s been a few weeks since we closed Not Another HE Conference 2025 and we’re still on a …
Going Global with TikTok: How International Student Influencers Can Boost Your University’s Reach
TikTok Is No Longer Just for Entertainment- It’s a Search Engine TikTok has evolved beyond being a platform …
A Happier Life
A cursory online scan of the benefits of Higher Education proffers no real surprises – Employment, Higher Earning …