It’s Not X, It’s Y: how LLMs are obscuring a simple psychological truth
There’s a sentence shape that has become so common in brand copy that it’s losing its distinction. Which …
How to plan a university shoot that delivers more than nice footage
A successful shoot is never just lights, cameras and a perfectly timed “Action.” Behind every polished film, standout …
Taking the pain out of creating great campaign creative
Because yes, a good media plan matters. Obviously. But what you put in it matters so much more. There …
If not the ‘attention economy’, then…? How to tell your story in a way that’s worth your reader’s time
As a copywriter, a fundamental question guiding my approach is: how do you tell a compelling story in today’s …
University branding in the age of AI search: a copywriter’s perspective’
What if the disruption promised by AI search is also a prompt to return to the fundamentals of …
Navigating Labour’s Higher Education Policy Shifts: Potential impacts for Marketing colleagues
Labour’s recent announcements on higher education and skills point to some of the most significant sector changes in …
Clearing & Confirmation: Evolving Landscape with Enduring Principles
Here are some words of insight ahead of Clearing, shaped by this year’s standout data – with thanks …
How International Student Recruitment Has Evolved: A Reflection 8 Years On
Becoming an international student is rarely a straightforward journey. From choosing the right university and hunting for scholarships …
Not Another Blog Post: Curating A Conference
It’s been a few weeks since we closed Not Another HE Conference 2025 and we’re still on a …
Going Global with TikTok: How International Student Influencers Can Boost Your University’s Reach
TikTok Is No Longer Just for Entertainment- It’s a Search Engine TikTok has evolved beyond being a platform …