Market Research

MARKET RESEARCH

You’re expected to know what students are thinking, and what they’ll respond to, even as their behaviours, expectations and decision-making shift faster than ever.

When you need to back up your strategy with evidence, sharpen your messaging, or pressure-test a campaign before launch, Cubed’s market research offer gives you insight you can act on - fast. From quick-turn quant to in-depth qual, persona development and message testing, we help you understand the people behind your targets.

Our services include:

  • Quantitative & Qualitative Studies: Whether you need statistically significant numbers or deeper nuance, our studies are designed around your goals, timelines and budget.
  • Persona Development: Tired of vague audience profiles? Our personas are built from real student data and designed to inform CRM, campaign planning, content and event design.
  • Market Testing: Whether you're launching a new creative campaign, refining your brand, or sense-checking messaging, we’ll help you feel confident that every creative decision is evidence-led.
  • Research Club: Join a group of forward-thinking HE marketers and get early access to rich data from across the sector. It’s an opportunity to benchmark, collaborate, and stay ahead of student expectations.

We speak directly to prospective students and their influencers - and because we also shape the creative and buy the media they see, we bring a unique lens to the research we design. The result? Insight that’s not just interesting, but insightful and useful, enabling you to connect with your audience in ways that matter.

If you are interested in learning more about our market research and insight services:
Contact us here

WHAT OUR CLIENTS SAY

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WHAT OUR CLIENTS SAY

"The Research Club provides great value with clear and actionable recommendations from the insights that can be taken straight back to teams to implement. I value being a part of the network as it becomes a trusted group of colleagues that has lively debate on topics and approaches. We all come together with a common goal and I have seen excellent results that have been a benefit to everyone involved.”
Laura-Jane Gould
Director of Marketing, Manchester Metropolitan University

BLOGS AND CASE STUDIES