BRUNEL UNIVERSITY LONDON

BRUNEL UNIVERSITY LONDON

CLEARING CAMPAIGN 2024

Header_Brunel Clearing 24 copy
0000_EC_Brunel_University-BRAND_1-1x1_1080x1080pixels
Screenshot 2024-08-06 at 10.49.32
0000_EC_Brunel_University-SUBJECT_COMPUTER-SCIENCE-1x1_1080x1080pixels-V2
0000_EC_Brunel_University-SUBJECT_HEALTH-1x1_1080x1080pixels-V3

THE BRIEF

Provide support for Brunel University with asset production for their 2024 Clearing media plan.

WHAT WE DID

The Marketing, Communication & Recruitment team at Brunel needed to produce a high volume of assets for their media plan but had limited internal resources. They supplied us with style guidelines for their new ‘Clearing Confident’ campaign along with a batch of photography. We created over 200 static and video assets, using previously captured footage, for use on YouTube, Meta and Programmatic channels in four weeks.

We started by creating a master asset for each content type and channel, once the master had been approved, we rolled out production of the remaining assets.

WHY IT WORKS

By outsourcing this large asset production project, it freed up time for the Brunel team to focus on more strategic projects. We took a waterfall approach to project management, by gaining approval of the master assets initially, this minimised review and feedback stages for Brunel, again freeing up their time and input required for the project.

RESULTS

  • Meta (static) - 88 assets
  • Meta (video) - 88 assets
  • Youtube – 6 assets
  • Programmatic – 24 assets

RESULTS

"

RESULTS

"Working with Education Cubed creative team on our recent Clearing campaign was a real pleasure. They delivered a huge number of creative assets for us, giving our internal teams some breathing space. The team was highly organised, providing clear timelines from the offset and ensuring a smooth process. Their attention to detail, flexibility and proactive communication ensured that every phase of the project ran smoothly, allowing us to deliver on time and go live without any hitches. Thank you!"
Aimee Jonckers
Senior Marketing Campaigns Manager, Brunel University London