THE BRIEF

Create a new brand positioning and recruitment campaign for 2021.

IDEA

Staffordshire University London equips students with the skills to produce the tech of the future - challenging students to CREATE THE UNCREATED.

STRATEGY

We’ll grab attention by laying down the gauntlet to prospective students; inviting them to break new ground in the tech industries. Because Staffordshire University London offers best-in-class teaching and facilities, we’re looking at where this can take you.

WHY IT WORKS

Gen Z want to be challenged. Posing powerful questions around their passion points will forge a strong connection with students and prompt a response.

RESULTS

The concept, which was implemented in July 2020, has been applied across the university’s key events – clearing, open events, taster days and industry events for both their UG and PG courses. Engagement with the concept has been positive, with increased CTR and conversions when compared to similar events last year.