BRIEF

Education Cubed worked with the University of Cumbria to strengthen the effectiveness and consistency of their creative output through a strategic creative audit, followed by the development of a refreshed campaign concept and visual direction. The brief focused on elevating existing assets, sharpening brand clarity, and creating a more distinctive and ownable creative that could be applied confidently across channels.

THE STRATEGY

We began with a comprehensive creative audit, reviewing existing assets and messaging to identify opportunities for improvement. Building on these insights, we developed a unifying creative concept and strapline ‘Your Future. Your Way.’ designed to reinforce personal choice, growth, and individual student journeys. The concept evolved the University’s existing imagery, taking the current asset design to the next level through a refined leaf motif and a clearer visual narrative centred on development and transformation.

WHY IT WORKS

This approach balanced strategic rigour with commercial practicality. By enhancing rather than replacing existing imagery, the University was able to maximise value from current assets while achieving a more confident, contemporary look and feel. The Your Future. Your Way. strapline provides a flexible creative framework that supports consistency, scalability, and clarity across campaigns.

Combined with targeted training, the project empowered internal teams to apply the new direction effectively, improving creative confidence and capability. The result is a stronger, more distinctive brand presence that better communicates student growth, ambition, and opportunity and is built to perform across platforms.