Navigating the Maze: Marketing to Students or University Faculties?
As digital marketers in the realm of higher education, we must pinpoint our target audience accurately; are we …
Breaking the Mould: How Can Universities Be ‘Trendy’ on TikTok?
TikTok is no longer just known for its viral dance crazes, it has evolved into a dynamic space …
2024 Creative Trends: Lead with impact
Every year, key figures in the advertising industry curate reports outlining the latest trends that will attract, engage …
Inside the life of a Digital Marketing Apprentice
It’s National Apprentice Week! Today we thought we’d share an interview with former apprentice Samantha Bland, who’s been …
Navigating the Complexities of UK International Higher Education Recruitment
In the ever-evolving landscape of UK international higher education recruitment, the undeniable benefits of hosting international students have …