UNIVERSITY OF SURREY

UNIVERSITY OF SURREY

CRAFTING COMPELLING STORIES WHICH BREATHE LIFE INTO THE TEACHING AND THE LEARNING EXPERIENCE

THE BRIEF

We were asked to develop a strategic creative positioning, visual identity and campaign guidelines for the launch of the New Surrey Medical School. Subsequently, we crafted awareness and enrolment campaigns. 

The goal is to portray Surrey as a forward-thinking innovator, setting the standard for the study and practice of medicine.

THE IDEA

The Future of Medicine, Today

Surrey explained “we want to show that we are building a contemporary programme to equip our students for modern practice, whilst remaining firmly routed to the fundamentals of traditional medicine.”

Our solution was to create a dynamic, split screen image that blended both traditional medical practice with the cutting-edge medical technology of tomorrow.

Showing that Surrey were focused of the future of medicine would greatly appeal to prospective students and deliver visual standout against the competition.

‘The Medical School’ Visual Identity and Campaign Storytelling Guidelines incorporated bold and imaginative layouts, thought-provoking imagery, captivating headlines, and compelling stories to breathe life into the teaching and learning experience. Whether it's an image depicting a student/doctor preparing for surgery, a meaningful quote adorning a hospital wall, or a close-up view of an innovative RFID tag, our vision was centred on creating impact, inspiration, and a premium experience.

RESULTS

The paid media campaign ran across multiple platforms in the following markets, with all CTAs encouraging Webinar sign-ups.

  • 1,288,345 impressions
  • 4,297 clicks
  • 0.33% CTR
  • 765 conversions
  • £11.78 CPA
Results
“We worked as ‘one’ from the start, the Cubed creative ‘dream team’ echoing and listening to all our aspirations. We received strategic and clever design options that worked brilliantly for us. Cubed are wired into the HE Sector and they offer insight, understanding and best practice as a minimum and if you couple this with their creativity, energy and sense of fun, you have the perfect creative agency.”
Karen Smalley
Senior Marketing Officer